Gumloop lets anyone build AI automations without writing code, and its users range from Fortune 500 teams to solo creators. Thousands of creators were building templates on it, but their work sat in an internal catalog that nobody outside Gumloop could browse.
Max Brodeur-Urbas and Rahul Behal, Gumloop’s co-founders, wanted those templates in public: a marketplace where creators show their work, and where someone searching for an automation finds Gumloop.
A week in San Francisco
We flew out and worked with Gumloop’s product team in person for a week. We mapped the whole user journey and iterated on wireframes, then settled the data model before writing any code.
Two goals shaped the design. Publishing had to be easy enough that creators would bother, and every public page had to be good enough for someone meeting Gumloop for the first time.
What we shipped
Over the next month, working with Gonzalo and René from Gumloop’s design and engineering teams, we shipped:
- Publishing for creators, with AI that drafts each template’s description, so nobody starts from a blank page
- Public template pages, built to rank in search and turn visitors into users
- One model for workflows, flows and agents, so the marketplace grows with the product
- Support for every existing template, including the ones Gumloop published itself
Every published template gets a page of its own, credited to the creator who built it.
“Professional executors who came in, crushed the task and handed it off gracefully.”
The second project
Gumloop first hired us in its early days, to build the first version of its UI system and its landing page. Two years later, it came back for the marketplace.