An AI that does the grocery shopping.

In December 2025, Albertsons Companies put an AI shopping assistant on the websites of all its grocery brands. We built it with Albertsons’ team, from the first version to production.

Live on
22 brands
every Albertsons Companies grocery website, from Safeway to Vons
A weekly shop
4 minutes
Albertsons’ goal, down from a 46-minute average

Shoppers tell the assistant what they need, and it fills the cart. It can restock the week’s staples, plan meals, turn a typed or photographed list into products, find recipes for what’s already in the fridge, and shop a recipe from a link.

One question first

We started with one question: could a language model plan a week of meals and turn it into a grocery order? We built the first version with Albertsons’ team to find out.

It could, and that became the core of the product. Ask for a week of dinners, and the assistant replies with recipes priced per serving. Each recipe it adds brings its ingredients into the cart as products from the shopper’s store.

Safeway AI answers a request for three weeknight dinners for a family of four, one vegetarian, with three recipe cards priced per serving; the panel beside it lists the recipes and their ingredients as Safeway products, with an estimated subtotal

A list, matched to the shelf

A typed list works the same way. The assistant matches each item to a product at the shopper’s store, with its size and price, ready to add.

A typed grocery list in Safeway AI, matched to Safeway products with photos, sizes and prices, and the cart filling as the shopper adds them

Built for a grocer this size

Then we worked on what it takes to run that on every Albertsons Companies grocery website:

  • Search that understands what people mean, like “low-calorie breakfast”, and not only product names
  • Memory of a household’s preferences, from one week to the next
  • Testing and tracing, so the team can see how the assistant behaves and keep improving it

Handed off

We worked in Albertsons’ codebase alongside its engineers, then handed over the systems and documentation, and its team now runs the assistant on its own. The launch announcement has more on what it does.

Keep reading

A public marketplace for Gumloop’s creators, built in a month.

Work with us

Want outcomes like this in your product? Let's talk.

Rubric Labs is a small team of founder-level engineers with a research lab. We join your team, learn your problem, and build it with you all the way to production.

Book a call1 slot open in Q4 2026